New consumer test centre opened
Campden BRI has opened a new consumer test centre in the Midlands, UK.
Located in Leamington Spa, the centre will support innovation and insights into new product development and provide quantitative and qualitative consumer research on food and drink products – such as concept development, prototype assessment and final product evaluation, including product benchmarking.
The facility includes product preparation facilities, meeting/briefing areas and two studios, each with a viewing facility and break out room designed for qualitative research, including focus groups and in depth interviews.
Peter Burgess, head of consumer and sensory sciences at Campden BRI, says, “Opening this new regional test centre demonstrates our commitment to further enhancing our consumer and sensory science offering.
“We work with some of the world’s biggest brands and retailers in the food and drink industry, and this new regional centre provides us with a world class facility offering even greater capacity and flexibility to ensure that we can meet their needs both now and in the future.”
The new centre complements the company’s sensory and consumer facilities at its headquarters in Gloucestershire and at the site of its brewing division in Nutfield, Surrey.
