Single format for Soft Bakes

belVita Breakfast’s latest innovation, Soft Bakes Choc Chip, will be launching this June in a single portion format.

Available in 50g packs, the soft and chewy baked biscuit is made from five of the finest wholegrain and choc chips. Soft Bakes was belVita Breakfast’s biggest innovation to date to help address consumer textural needs, and the range has been one of its best performing launches, with 4.4 million units already sold.

Daniel Kessler, senior brand manager for biscuits at Mondelēz International, comments, “A reoccurring consumer barrier to breakfast biscuits appeared to be texture and so since launch, belVita Soft Bakes has really shaken up the category.

“We believe that this launch will perfectly complement the current belVita singles portfolio and with out of home breakfasts enjoying double digit growth, we believe this will help convenience retailers drive further on the go sales.”

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