Transparency, trust and technology emphasised in Ingredion report
Transparency, trust and technology are the key themes to emerge in Ingredion’s new report into the future of clean and simple food.
Mobile technology and social media will increasingly facilitate consumer access to wide ranging food related information, the company says, while from farming and production methods to ingredient sourcing and product composition, technology will drive transparency and build trust between manufacturer and consumer.
2020: The Future of Simple, Natural and Clean Label Food draws together the views of industry experts including regulatory consultants, ingredient suppliers and food futurologist Dr Morgaine Gaye. It looks at how the clean and simple landscape could develop and the level of impact on the food sector. The future of four current food industry trends is explored in the report: clean label, natural, free-from and organic.
Gaye comments, “The demand for clean and simple foods is informed by wider macro trends such as imperfection and disruption, and the shift at a societal level away from the perfect. This means producers will be less pressured to make uniform products, while the word natural will come into its true manifestation of unfiltered and not homogenous.
“At a micro level, the trend towards quieter, simpler labels will continue. Consumers are jaded about the back stories crammed onto labels and often don’t believe them. Mobile technology will make it easier for information to be taken off label and online, yet still accessible at the point of purchase. This will also drive transparency, trust and a better understanding of the relationship between production, ingredients and manufacturing by consumers.”
2020: The Future of Simple, Natural and Clean Label Food compiles the thoughts and opinions from a roundtable event hosted by Ingredion. Download a copy of the report here.
