Oreo launches two new variants

Oreo has unveiled two new flavours inspired by popular American variants: Oreo Strawberry Cheesecake and Oreo Mint.

Oreo Strawberry Cheesecake is the first fruity flavour to be introduced to the UK range and is based on the popular US berry variant. Meanwhile, the arrival of Oreo Mint aims to capitalise on the UK’s fascination with minty flavours.

Aimed at driving growth within sweet biscuits by attracting incremental consumers to the category, the new flavours will be supported by a £4 million investment including TV, PR, digital and experiential activity.

Helen Potter, Oreo senior brand manager at Mondelēz International, says, “We know our consumers love the Oreo brand globally and many of our British fans have told us that they’d like us to bring some of the American flavours across the pond so we’re launching two of their favourites this summer.

 

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