UK grocery market sees growth

The UK grocery market has grown by 0.3% after an upturn in weather spurred consumers to increase their spend, according to figures from Kantar Worldpanel.

The research company says the increase during the 12 weeks to 14 August is the fastest acceleration for the overall market since 2016.

Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, says, “The sun’s eventual appearance was a welcome boost to the market after a delayed start to the summer. Frozen confectionery sales grew by 23% in the last month, while chilled drinks increased by 10%.”

Promotional sales dropped to their lowest level since September 2010 as the major retailers continue to move towards more simple pricing models.

Only 37.7% of grocery sales were bought on promotion during the period, a significant decrease from highs of over 40% we were seeing in 2015.

“Fewer promotions doesn’t mean consumers are paying more for their shopping but does reflect the renewed focus on own label lines which is visible across the market,” adds McKevitt.

“Shoppers are clearly responding to the better value offered through own label rather than money off, with own brand goods growing at both ends of the price spectrum: premium retailer brands are up by 9% and value lines up by 2%.”

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