Growth opportunities for 100% juice predicted
The market for 100% juice should return to growth despite global economic slowdown and the recent debate around sugar, finds Tetra Pak’s 100% Juice Index report.
According to the company, the combination of emerging growth hotspots and slowing decline in established markets is stabilising 100% juice and bringing it back to growth going forward to 2018.
Insights from the report show that 100% juice remains a significant part of the average consumer diet, with more than 40% of people drinking it every day. Furthermore, consumers say that they are willing to pay a premium for juices that they associate with healthy choices.
These findings indicate great potential for 100% juice. Growth will come from products that meet consumer needs focused on health and out of home consumption – trends particularly strong with Millennials, the most influential generation of consumers yet. The industry has already responded with innovation in three key areas: vegetable nutrition, ‘all natural’ and speciality 100% juice.
Tetra Pak president and CEO Dennis Jönsson says, “It is good to see that brands globally are turning the challenges presented by changing lifestyles and the sugar debate into opportunities. They are driving growth in the 100% juice category with new products that capture the imagination of consumers, stretching beyond traditional fruit juices such as orange and apple to a range of inventive vegetable blends and new fruit flavours, creating endless possibilities for new recipes.
“As ever, the key to success is innovation, offering the right product at the right time to meet modern consumers’ needs, and, just as importantly, capturing their attention and making a connection with them.”
The report also highlights great potential for 100% juice in emerging markets, with remarkable growth already taking place in China and Brazil, and other hotspots in countries such as Malaysia, India and Indonesia.
