Limited edition labels
Campari, Italy’s iconic red bittersweet aperitif, has unveiled its annual limited edition Art Labels.
The Art Label project was first launched in 2010 to celebrate Campari’s 150th anniversary, and this year will introduce three new limited edition labels to celebrate the iconic Negroni, to which Campari is linked.
This year’s theme, ‘There is no Negroni without Campari’, celebrates Campari’s role in being an essential ingredient of the original recipe – a mix of Campari, gin and sweet red vermouth, created by chance in Florence in 1919 by Count Camillo Negroni.
The three new labels emphasise two iconic elements of the Campari brand – the bottle itself and the glass. For the first time, this year’s bottles feature a QR code offering cocktail fans a step by step guide to creating the perfect Negroni.
