Round-Up: Shelf Life
Here is your weekly round-up of Shelf Life news. Next week’s round-up will focus on ingredients news. To submit an item for inclusion, please contact Carly Wood at carly@bellpublishing.com.
- Coca-Cola European Partners (CCEP) is launching a new Vanilla variant of Coca-Cola Zero Sugar, in a move to help retailers build on the success of the brand’s reformulation and the increasing demand for sugar free soft drink options.
- Lucozade Energy has extended its Lucozade Zero portfolio with the addition of Lucozade Zero Original flavour. The low calorie drink will be available from March 2017 across all channels in a 380ml PMP, as well as a 500ml and 1l bottle.
- Birds Eye has announced the relaunch and improved quality of its chicken range, highlighting that it is made with 100% chicken breast.
- Organic dairy brand Rachel’s, which recently expanded its Breakfast pot range with the launch of two new Greek style flavours, has announced the addition of spoons.
- Food producer Premier Foods is launching a range of Choc Tarts under the Cadbury Cakes brand.
- Biscuit brand McVitie’s has launched three new cake bites tubs, featuring Digestives Mini Milk Choc Tiffin and Caramel Crispies, as well as Hobnobs Mini Milk Choc Teacakes.
- Mondelēz International owned sweet brand Maynards Bassetts is aiming to bring more adults to the sour segment with the launch of Wine Gums Tangy.
- Kopparberg has launched Sparkling Rosé Cider in the UK.
- UK lager brand Carling has unveiled a brand refresh that will be introduced across its full portfolio, which includes Original Lager, Cider, Citrus Twist and Premier.
- Iconic cereal brand Honey Monster Puffs is being relaunched with a lower sugar content and new packaging, as it evolves to become more relevant for the modern consumer.
