Soft drink Zeo undergoes brand relaunch
This month low calorie soft drink Zeo is celebrating a brand relaunch to mark the introduction of a new, no added sugar range.
To accompany the relaunch, a new senior management team has been put in place with the addition of two former Cawston press senior places. John Mulvey will be acting as head of marketing and Tom Robinson as head of sales, they will both join the existing financial director, Rob Jones and director, Stral Zarkovic. The launch will involve a brand refresh and a range with new, frutier flavours. The redesign has been curated by award winning illustrator, Si Scott.
“Working on the Zeo brand was a great fit for me as it’s very in keeping with my fluid style of illustration. I’m excited to be a part of the Zeo evolution, as a brand that is really ahead of the curve,” explains Scott.
A pop up installation, the Zeo Dry Bar, will take residency in Old Street Station for six weeks to advertise the redesign.
John Mulvey, head of marketing, comments, “Our single minded aim has always been to offer a positive choice for consumers looking for a healthier, natural and no added sugar alternative to conventional soft drinks. We’ve invested heavily in this exciting relaunch and are confident that the demand from today’s more health conscious consumers is only to going to grow.”
The range now includes four fruit and botanical flavours, available in both 330ml sleek cans and 750ml bottles, including, Orange & Mango, Cloudy Lemon, Peach & grapefruit and Cranberry & Raspberry.
