The Snaffling Pig Co expands distribution with Tesco listings
The Snaffling Pig Co has revealed that its pork snack products are now available in Tesco stores across the UK.
The roll out sees three lines listed: Low & Slow BBQ and Ham & Colman’s Mustard from the range of double cooked pork crackling, as well as the Perfectly Salted Pork Scratchings, all in 50g foil bags.
The listing with Tesco coincides with a brand refresh, featuring a new logo and new on-pack design across the range, which includes pork crackling gifting jars, foil bags and an advent calendar.
Andrew Allen, co-founder and marketing director at Snaffling Pig, says, “This listing marks an important step for our business. Tesco is such a giant of the snack market, meaning many more opportunities for our customers to enjoy a snaffle, and some validation of the porky vision we had three years ago.
“When you couple this with the launch of a new, award winning product and the roll out of our new packaging look and feel, it’s safe to say we’re hugely excited by the months ahead at SP HQ.”
The Snaffling Pig Co range is available in 50g bags priced at £0.95 from Tesco stores nationwide.
The pork snack products are already available through Ocado and in gifting formats at Debenhams, Selfridges, John Lewis, Not On The High Street and independent retailers across the UK.
