Rachel’s launches new limited edition yogurt
Organic dairy brand Rachel’s has expanded its popular Greek style range with the launch of its new Limited Edition Strawberry and Marc de Champagne Greek style yogurt.
The latest addition will build on the brand’s existing success within the Greek style yogurt sector, while responding to current consumer demand for new flavours and in particular, alcohol-infused products.
Matthew Davis, marketing manager at Rachel’s, comments, “Here at Rachel’s we’re always striving to provide our fans with imaginative flavours.
“With sales of sparkling wine continuing to soar across the UK, we believe that our latest premium combination will tap into this growing trend and prove a popular addition to consumers’ baskets during 2018.”
The new luxurious Greek Style Strawberry & Marc de Champagne flavour will be available February in Sainsbury’s, Waitrose and other key retailers from 26 February, at a RRP of £1.99 for a 450g pot.
