CCEP unveils Oasis Aquashock and brand refresh
In addition to recently launching a new range of flavoured waters, Coca-Cola European Partners (CCEP) has also unveiled a brand refresh across its Oasis portfolio.
Oasis Aquashock will be available in 500ml PET bottles with a translucent lid, bottle and label. Both variants, Spicy Raspberry and Chilled Cherry, will be exempt from the soft drinks tax which comes into effect on 6 April.
CCEP is also unveiling a brand refresh across the Oasis portfolio in May 2018. It is hoped that the new bold design will help to create differentiation across the Oasis portfolio so that consumers can easily identify their favourite Oasis variant.
Simon Harrison, customer marketing director GB at Coca-Cola European Partners, says, “Oasis Aquashock is an exciting new addition to the Oasis portfolio. We’re constantly looking to innovate and respond to consumer demand, and with over half of Oasis consumers drinking flavoured water, now is the perfect time for us to launch Oasis Aquashock.
“Flavoured water is up 4% year on year and we’ve noticed a significant opportunity within the sector amongst young adults. Market research shows that this audience is looking for new products and excitement, and with its unique flavours, Oasis Aquashock is sure to help retailers further grow this sector.
“Shortly after we’re also energising the wider Oasis brand with a modern new look and messaging that is bold and bright, highlighting the fun and cheeky personality of the Oasis brand.”
