Lidl UK announces free-from range
Lidl UK has announced the launch of its first permanent free-from range available in stores nationwide.
A recent report from Mintel found that 47% of free-from shoppers in the UK spend less on these products when budgets are tight. However, with prices starting from 79p, Lidl hopes to make the free-from food category more affordable and accessible to all.
The new range features gluten-free products from Lidl’s own range as well as other popular brands.
Highlights in the range include: Gluten Free Porridge Oats (RRP: £1.79), Luxury Gluten Free Cookies (RRP: £1.29), Gluten Free Spaghetti (RRP: 99p), a Gluten Free Brownie Mix and a variety of Gluten Free Flours (RRP: £1.29 each).
Richard Inglis, senior buying manager, Lidl UK, says, “We’re delighted to add this new free-from food range to our ever growing food offering. We want to ensure that anyone buying gluten-free doesn’t have to face unnecessarily high costs or compromise on product quality.
“Staying in tune with the changing needs of our customers is a priority whilst providing a wide range of high quality products that are accessible to everyone.”
Lidl’s free-from range is permanent to stores across England, Scotland and Wales.