Sunny D launches Sour Cherry Twist flavour
Sunny D, a kids’ juice drinks brand from Refresco Gerber, is launching a new Sour Cherry Twist flavour aimed at the family market.
The tangy Sour Cherry Twist flavour came out top in taste trials carried out among 200 consumers as part of the brand’s new product development process. The new Sunny D Sour Cherry Twist will be available in a 1 litre PET bottle and will sit in chiller cabinets next to other Sunny D varieties.
Available to multiples, wholesalers and independents, it has an initial listing in around 500 Tesco stores from the end of April.
James Logan, commercial director, Refresco Gerber says, “Sunny D is the fifth largest brand in the chilled juice/juice drinks category and the first of these top five brands to introduce a cherry flavour. Capitalising on the growth in chilled juice drinks and Sunny D’s own strong +29% year on year growth, the new refreshing flavour will extend the Sunny D on-shelf presence and broaden its appeal.”
