Super Hero packaging

Dutch company Hero (part of the Swiss based Hero Group) is packaging its newly introduced Hero Fairtrade juices in Combidome from SIG Combibloc. The carton bottle is said to pair the best features of a bottle with the best features of a carton pack.

Ralf Wijnveldt, channel marketeer at Hero, says, “The prize-winning Combidome carton bottle gives our Hero products not just optimal protection, but a fitting, interesting face as well. We’re committed to keeping up traditions, but we also aim to move with the times and set the benchmark when it comes to outstanding quality – so we’re on the right track with Combidome.”

The juices – with 100% fruit and Fairtrade ingredients – are now available in the Netherlands in Combidome 1,000ml, in Orange, Apple and Multifruit flavours.

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