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Expensive? Naturally...
Date: 05/05/2011
For those of you who are feeling flush this month, how about splashing out on having your product evaluated as part of a new report from the US, entitled: ‘How Natural Do Shoppers Really Find Your Brand?’Apparently, the report examines 50 individual brands to determine why each one is – or isn’t – natural to shoppers. But here’s the really unnatural bit – to have up to five brands evaluated costs a whopping $8,600. Now call me-old fashioned, but isn’t that a tad expensive? I mean, if 10 companies each stump up that amount, that’s a far from insignificant $86,000. Or perhaps I’m just jealous that I didn’t think of it first…
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