Hare-brained plan
Date: 27/07/2010

As the government continues is its quest to end the binge-drinking culture blighting Britain, the creators of a new beer may have unwittingly come up with a solution.
The limited edition brew is a nausea-inducing 55% ABV. But if that’s not enough to make your head spin, the price most definitely will. Yep, a bottle of the intriguingly named The End of History will set you back at least £500. Actually, make that would have set you back £500 – because all 12 bottles sold out within hours of going on sale. But it’s unlikely that anyone will ever want to drink the stuff. That’s because each bottle is housed within the confines of a suitably startled looking stuffed creature. Take your pick from stoats, squirrels or a hare.
So why not extend the idea to bottles of cheap booze… after all, who’d fancy taking a swig of drink, only to end up locking lips with a small furry mammal? Brings a whole new meaning to the phrase hair of the dog….
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