Hare-brained plan

Date: 27/07/2010

As the government continues is its quest to end the binge-drinking culture blighting Britain, the creators of a new beer may have unwittingly come up with a solution.

The limited edition brew is a nausea-inducing 55% ABV. But if that’s not enough to make your head spin, the price most definitely will. Yep, a bottle of the intriguingly named The End of History will set you back at least £500. Actually, make that would have set you back £500 – because all 12 bottles sold out within hours of going on sale. But it’s unlikely that anyone will ever want to drink the stuff. That’s because each bottle is housed within the confines of a suitably startled looking stuffed creature. Take your pick from stoats, squirrels or a hare.

So why not extend the idea to bottles of cheap booze… after all, who’d fancy taking a swig of drink, only to end up locking lips with a small furry mammal? Brings a whole new meaning to the phrase hair of the dog….


Comments

lg over the range microwave
Good entry. I appreciate you for posting it. Keep up the fine blogging.
hoyts cinemas
Nice one! If I could write like this I would be well chuffed. The more I read articles of such quality as this (which is rare), the more I think there might be a future for the Net. Keep it up, as it were.
christmas bells
Great job on the blog, it looks great. I am going to bookmark it and will make sure to check back weekly
zip code finder
best one yet. I was rolling!!! hahaha

Leave a Reply



Back to Blog


Tell a Friend

«





Latest Issue

MAY 2012

SENSITIVE SUBJECT
Complete guide to allergen control

TROUBLE IN STORE?
Rogue ingredient risk to food brands

CREAM OF THE CROP
Stevia's dairy industry potential


MAY 2012

Login

SUBSCRIBE

Featured Article

A sensitive situation

A sensitive situation

Proper allergen control procedures can be a matter of life or death. Jo Paxton, head of product and supplier assurance at international food sa... more >

Most Read Stories