• Home
• About Us
• Subscribe
• Newsletter
• Advertise
• Contact

Needle in a digital haystack

Amid continuing gloom on the High Street, and major supermarket chains bemoaning disappointing Christmas sales (although I’m struggling to summon up any sympathy for Tesco, and its ‘our worst Christmas in 20 years’ wail when, in fact, sales fell by less than one per cent. The rest of us are feeling the pinch, so why shouldn’t they?) e-fulfilment and returns business iForce has released some interesting figures.
According to the logistics firm, of the 6.2 million orders it despatched last year, some two million were ‘collect from store’ orders. And that figure is 38 per cent higher than the previous year.
That means, far from killing off high street trade, the internet can actually increase footfall, with ‘collect from store’ customers enjoying the best of both worlds – the ability to browse and order from the comfort of home, while avoiding postage costs by collecting from a nominated store. Brilliant.
Someone once said of the internet that one of it strengths is its ability to help consumers find the right needle in a digital haystack of data.
I agree.
As someone who has spent many December days attempting to find the perfect present in a haystack of high street Christmas shoppers, I find the digital version infinitely preferable.




Back to Blog

Login

Email: Password:

SUBSCRIBE

• Terms
• Privacy
• Accessibility
• Site Map
• ©Bell Publishing 2010. All Rights Reserved