Veg out

Date: 17/05/2010

Had to laugh when I read about a group of unsuspecting schoolchildren who were roped in to taste a new range of vegetable-flavoured ice-creams created as part of this year's Southport Food and Drink Festival in the UK. Organisers of the festival made two new ice-cream flavours – tomato and basil and spring asparagus – in celebration of the seaside town's abundance of the crops, with the young pupils given the dubious honour of picking their favourite.

Not surprisingly, they were distinctly underwhelmed, with many branding both offerings ‘disgusting’.

Now I’m all for getting kids to eat their greens, but this idea was always going to go down like the proverbial pork pie at a Jewish wedding. They could still taste the veg, for goodness sake. If each ice cream came with a free peg for the nose, it may have been a tad more successful. I, meanwhile, am all for making the unhealthy healthy. Think Quality Street with added vitamins and fibre, or omega-3-enriched sauvignon blanc. Actually, that is a genius idea – what the alcohol takes away, the omega-3 restores. Like memory function. If anyone tries to rip off my idea, you know where you heard it first…


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