UK remains largest cider market
A new Canadean report predicts that global consumption of cider will grow at around 5% annually, reaching more than three billion litres in 2020. Whilst the UK is set to remain the world’s largest cider market, it will lose considerable consumption share overseas, says Canadean.
According to the report, over the next five years an additional 640 million litres of cider will be consumed worldwide. Total volume of the global cider market is expected to reach three billion litres in 2020, up from an anticipated 2.4 billion litres in 2015. Although the UK will hold its position as the market leader in cider consumption, the country’s share in the global cider market is shrinking. Canadean expects the UK’s market share to decline from 41% in 2015 to 33% in 2020, losing most of it to the US, Australia and South Africa, where nearly 70% of the additional 640 million litres of cider will be consumed.
In terms of per capita consumption increase, New Zealand stands out, with consumers expected to drink an extra ten litres per person in 2020 than in 2015; reaching 18 litres compared to the UK’s 15.5 litres and a global average of just 0.4 litres.
