Wine to be packed in cartons in UK for first time

The first wines to be packaged in cartons in the UK have been unveiled.

Wine importer Raisin social is the first to take advantage of the partnership between Greencroft Bottling and Tetra Pak, and is working with two South African producers – Namaqua Wines and Du Toitskloof – to package their wines in Tetra Prism Aseptic 75cl cartons.

The wine producers say the main reasons for using the cartons are practical benefits for consumers, as well as commercial and environmental advantages.

“The introduction of these popular wines in cartons is a new and compelling offer for UK shoppers,” says Simon Halliday, managing director of Raisin Social. “There are clear advantages over wine in glass bottles; they are lighter, easier to use, can be resealed and easily recycled.”

Globally, almost 10 per cent of still wines are packaged in cartons, predominantly in Argentina and Chile.

In the UK, a recent study carried out by Wine Intelligence showed that the likelihood of consumers purchasing wine in cartons rose from 40 per cent to 66 per cent once they’d ‘seen, felt and experienced wine packaged in this format’.
 

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