Continued growth for frozen market

The retail frozen food market has continued to grow by 0.4% year on year to nearly £5.8 billion, reports Kantar Worldpanel.

The frozen pizza category in particular has grown in value by 4.3% and in volume by 5.1%, and sales in the frozen savoury food category have also risen in value by 1.7%.

There is also growth in the frozen ready meal category which improved by 2.3% in value and 2.1% in volume year on year respectively. This growth highlights the continued consumer demand for nutritional, great value convenience foods.

Brain Young, chief executive of the British Frozen food Federation (BFFF), says, “The figures show that frozen food continues to be a popular choice for consumers, as it provides a quick and convenient alternative for busy lifestyles.

“The phenomenal success of Slimming World’s healthy frozen ready meals, in partnership with Iceland, illustrates this perfectly. The success of the recently launched frozen food range, has seen a record breaking number of meals, including beef and three bean chilli con carne, sweet potato curry and chicken and mediterranean vegetable pasta, purchased by both Slimming World members and shoppers who simply want to eat more healthily.

“We also believe that consumers are becoming more in favour of frozen food due to factors such as independent research into the nutritional value and cost of frozen food, premium NPD from the industry and third party endorsement from high profile chefs.

“It is imperative that frozen food manufacturers and brands continue to push innovation within all categories. Consumers are becoming increasingly savvy with frozen food and are falling back in love with their freezers, and so manufacturers must ensure they react to consumer needs if the frozen food retail market is to continue to grow.”

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