New bread mix packaging
UK bread mix brand G R Wright & Sons is introducing a new look across its range. The new packaging has been designed to create optimum stand out and on shelf product appeal.
Rolling out in stores until the end of the year, the 14 new style bread mix packs all feature simple, easy to follow on pack instructions and recipe suggestions.
David Wright, managing director of Wright’s, comments, “We have created a strong and distinctive design. As clear brand leaders, with over 44% market share, our new look bread mixes are designed to reinvigorate the sector.
“I hope consumers will feel confident to bake bread at home with our versatile and easy to use bread mixes.”
Each new pack highlights how one bread mix can be used to make loaves, rolls or pizza bases with the option to bake in the oven or a bread machine.
