Peet’s Coffee Unveils Canned Nitro Cold Brew
Peet’s Coffee has introduced Peet’s Baridi Black Nitro Cold Brew to its line of ready-to-drink (RTD) cold brew coffee. The debut of canned Peet’s Nitro Cold Brew translates the draft experience of nitro cold brew on-tap in select Peet’s coffeebars and on-premise partner locations.
“Our popular cold crafted beverages sold in Peet’s coffeebars continue to drive our innovation and are the inspiration behind our new canned Nitro Cold Brew,” says Gretchen Koch, director of marketing and Innovation, Coldcraft, Peet’s Coffee, Emeryville, California. “Nitro was the logical next step after the successful 2016 launch of our bottled cold brews. Our new canned nitro lets us further tap into this fast-growing cold brew category, which Nielsen shows has nearly doubled in the last year, with a true draft experience in a can.”
Available in a 10.3 fluid ounce can, Peet’s new Baridi Black Nitro Cold Brew will be available primarily throughout the states of California, Oregon, Washington, and Nevada in grocery, natural, and speciality stores, as well as Peet’s coffeebars, with a suggested retail price of USD $4.99. It will also be sold at select national grocery retailers.