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IFE 2019 ambassadors unveiled

Sandra Sullivan MBE, director, The Food & Drink Exporters Association

The International Food & Drink Event (IFE) 2019 has announced it is collaborating with six industry experts for this year’s fair, to “help build the best and most insightful IFE for buyers and producers alike”.

The ‘ambassadors’ will work with organiser, Fresh Montgomery, to identify trends, build insights and share industry knowledge, which will shape the event and ensure visitors get a great experience.

The IFE 2019 ambassadors are:

  • Christopher Faulkner, founder & director, The Food Service Expert
  • Sandra Sullivan MBE, director, The Food & Drink Exporters Association
  • Tony Kitous, founder & creative director, The Comptoir Group
  • Milena Lazarevska, head of origination, Future Brands, Sainsbury’s
  • Kate Houssaye, quality manager, New York Bakery Company Ltd.
  • Sarah Whiddett, head of insight & customer experience, Bidfood

Soraya Gadelrab, event director for IFE, said: “We are proud that IFE has become firmly established on the food & drink industry calendar and to welcome 27,000 industry figures from 111 countries to our biennial event. However, we are acutely aware that we can’t be complacent and must continue to work hard to make sure buyers and suppliers feel it is a valuable experience and worth taking precious time out of their diary to attend.

“We’re working closely with our ambassadors – who collectively bring over 100 years’ worth of industry experience to the table – to develop our strongest event yet.”

One of the ambassadors, Tony Kitous, said: “With my background growing up in Algeria and then making London my home and the place where I began my journey of restaurant-owner, I’m passionate about events which bring industry figures together from both Britain and internationally. I’m proud to be a part of IFE 2019 and am looking forward to helping create a genuinely inspiring and innovative event.”

IFE 2019 is returning to ExCeL London 17–20 March 2019. Co-located with Pro2Pac, the complete processing & packaging event for the food & drink industry, the joint festival is sure to be a calendar highlight for all forward-thinking companies. For more information, please visit: www.ife.co.uk

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