Wine packaging innovation with an ‘unexpected twist’
The new ‘twist to open’ concept combines an ergonomically-designed stopper made from cork and a glass bottle with an internal thread finish in the neck, creating a sophisticated, high-performance wine packaging method. The two organisations responsible for Helix state that it combines all the benefits of cork and glass – namely quality, sustainability and premium image with user-friendly, re-sealable convenience. It can be quickly and easily implemented by wineries with only a minor adjustment to their existing filling lines.
In extensive testing conducted by Amorim and O-I, wine packaged in Helix glass bottles with cork stoppers showed no alteration in terms of taste, aroma or colour. As part of the development process, market research in France, UK, USA and China revealed strong consumer acceptance of Helix for fast turnaround and popular premium wines. In addition, consumers also appreciated retaining the festive ‘pop’ associated with opening a bottle of wine.
Erik Bouts, European present of O-I, comments, “Helix is a proven example of what can be achieved for consumers and the wine trade when the world’s leading companies in glass packaging and cork work together.”
Antonio Amorim, chairman and CEO of Amorim, adds, “Helix meets consumers’ growing desire for sustainability and quality, while delivering the brand building and premium image packaging wineries rely upon. We are delighted to offer the market not only a 100% renewable, modern product, but also a solution that enhances the wine drinking experience through opening and resealing convenience.”