Treatt launches new tropical ConcenTreatt
Treatt, the global flavour ingredients specialist, is introducing a range of concentrated alcohol-based natural flavours to the food and beverage industry. The new ConcenTreatt ingredients offer high flavour intensity at low dosage levels and provide excellent solubility in water, meaning that the concentrates are particularly suited for use in clear drinks. The first products to be introduced are Pineapple ConcenTreatt and Passion Fruit ConcenTreatt, with additional flavours currently in development.
With sales of natural foods and beverages predicted to reach $39.1 billion by 2015, ConcenTreatts are a fitting addition to Treatt’s existing portfolio of 100% natural, FTNF (From The Named Food) clear concentrates. ConcenTreatts are ideal for use in a variety of applications, including alcoholic beverages, juices, carbonated soft drinks, smoothies, flavoured waters and more.
“We’ve developed ConcenTreatts in response to customer demand for highly concentrated natural flavours,” explains Douglas Rash, group VP – global sales, Treatt. “By entirely replicating the profile of the fresh fruit, the pineapple and passion fruit distillates impart intense and truly tropical flavours and lack the off taste that has previously presented challenges for manufacturers when formulating with essences. We continue to expand the portfolio to provide developers with a variety of flavour types and botanical origins, with sugar, tea and coffee ConcenTreatts all currently in the pipeline.”
