Drink takes a turn
The festival will take place across all of Aldi’s 103 Scottish stores. Image: Aldi
The popular beer festival known as Oktoberfest is soon upon us. People drink a massive amount of beer, with around 7-million litres being consumed, which is like more than 130,000 barrels of beer.
But now, big beer companies like AB InBev and Heineken are shifting their attention to non-alcoholic beers to regain their position in the market.
AB InBev believes that the future of non-alcoholic beer looks promising, while Heineken predicts that by 2024, these beverages could make up 5% of the global beer market, compared to the current 2%.
Right now, non-alcoholic beer only makes up 1% of beer sales worldwide, but it’s expected to grow rapidly.
According to Global Market Insights, the global market for non-alcoholic beer could reach an incredible $29 billion by 2026. That’s a massive 65% increase from 2019! This means that drinking a glass of non-alcoholic beer might become more common, like the new normal, rather than just a unique experience.
Craft brewers are joining the trend. And that’s because many craft breweries are also coming up with their own non-alcoholic beer options, offering different flavours and styles to cater to various tastes.
They might not be everyone’s cup of tea, so to speak, but they’re gaining popularity and could become a significant part of the global beer market in the coming years.
Drink up everyone.
- Rodney Jack, editor, Food & Drink Technology.
Keep in touch via email: rodney@bellpublishing.com Twitter: @foodanddrinktec or LinkedIn: Food & Drink Technology magazine.
