New products
Ellie Goulding’s hard seltzer brand launches with Morrisons
SERVED is designed for the modern health-conscious consumer who enjoy drinking in moderation, and prioritise quality, provenance and sustainability.
Subway starts The Vegetarian Butcher partnership with Veganuary launch
Includes the introduction of the new Plant-based Teriyaki steak sub.
Rapscallion’s adds X_03 Passionfruit to fresh fruit line-up
Rapscallion aims to change the taste of the market with its sustainable, vegan, organic and low-sugar drinks.
Foodtech start-up creates clean-label, flaky tinned tuna
Tuna-like product is clean-label, scalable, affordable, and sustainable.
Shicken kick starts 2023 with major expansion
Major investment in state-of-the-art manufacturing facility.
Gut healthy vegan Water Kefir now in 750ml
Gut health benefits of traditional Kefir but without the dairy in new format.
Bio&Me launches two new 100% gluten free prebiotic granolas for Veganuary
100% plant based and gluten free, the ingredients have been carefully chosen to give the biome the diversity it loves to help it thrive.
Vitalite launches new brand positioning for Veganuary
Call-to-action for consumers to focus on all-round holistic health and wellbeing.
Applied Nutrition launches Paddy the Paddy Signature Flavour pre-workout
Applied Nutrition releases the new ‘Baddy Berry’ variant of its ABE pre-workout powder.
Heura launches plant-based fish with 70% less impact than animal analog
Heura is moving from land to sea as it expands across Europe, with the release of two new plant-based fish SKUs.
Byron launches vegan burger in Veganuary special
British burger restaurant brand Byron has launched a special veganuary burger in partnership with Meatless Farm.
Cocos Organic launches organic coconut milk ‘Yog Tubes’ and light organic yogurt
New range includes UK’s first organic M*lk Yog Tubes for kids and a light natural alternative.
Myprotein launches its first ever frozen meal-prep range at Iceland
New and exclusive Myprotein range allows Iceland shoppers to get their hands on affordable, nutritional pre-prepared meals.
Squeaky Bean launches brand new range: Heat & Eat
The range includes Squeaky Bean Seasoned Chicken Style Pieces and Squeaky Bean Tandoori Chicken Style Pieces.