Beer mix concepts
Wild Flavors and Specialty Ingredients has introduced beer mix concepts inspired by popular long drinks and cocktails.
The new beer mix concepts with wild herbs are designed to appeal to a male target group in particular. The wheat beer basis is enhanced with a variety of herbal notes based on herbal liquors.
Those who prefer a milder flavour can turn to Wild’s Lemon+X, which features 3% juice. The natural citrus note is blended with juniper, giving a beer note that resembles a gin and tonic. This concept is targeted at people who are not classic beer drinkers and women in particular.
In addition, Wild’s portfolio of non alcoholic beer mix drinks ranges from popular classics such as shandies with lemon to cross category beer blends with flavours reminiscent of popular cocktails such as margaritas and caipirinhas.
