Vitafoods Europe records rise in visitors and exhibitors

Almost 20,000 visitors attended Vitafoods Europe’s global nutraceutical event in Geneva between 9-11 May, a 13% increase on last year. Furthermore, a record 1,034 companies exhibited, 15% more than 2016.

Exhibitors arrived from 56 different countries and visitors from 108. Chris Lee, managing director, Global Health & Nutrition Network Europe, Informa Exhibitions, says, “It was an incredible event – the whole industry turned up. This year’s record-breaking figures reflect the determination of the industry to innovate and overcome challenges, and we’re delighted to have played a part in that.”

Inga Freimane, visiting from Aptiekas Produkcija, comments, “The whole exhibition was bigger than before, and we enjoyed it even more. The atmosphere was great, and we were able to use the event from both sides – to meet customers and suppliers at the same time.  I made some very good contacts.  We’ll definitely be back next year.”

There was also positive feedback for the newly restructured Vitafoods education programme, with delegates taking advantage of the opportunity to access content more closely aligned to their business objectives.

Professor Andrew Scholey, director of the Centre for Human Psychopharmacology at Swinburne University, Melbourne, says, “I’m very interested in the way the education programme has evolved over the years and gone on to become such an important part of the event.”

This year, Vitafoods Tasting Centre and the Omega-3 Resource Centre were joined by a number of new features. These included the Vitafoods Innovation Centre in association with analyse & realise, which offered free consultations on areas such as regulation and marketing access.

Robert Van Wanrooji, key account manager at VSI, is among those who believes the event’s success lies in its diversity. He says, “It’s a great event and a good opportunity to meet people interested in ingredients as well as finished products.  Only Vitafoods Europe has that combination, so we meet a lot of new people. There’s no one single element – the value of Vitafoods Europe is in the full range of features.”

Also making a debut was the Probiotics Resource Centre – a new dedicated knowledge hub.  Organised in association with the International Probiotics Association, it explored the latest breakthroughs in probiotic technology and market trends.

The organisers are now looking ahead to next year. Vitafoods Europe 2018 will take place at Palexpo between 15-17 May 2018.

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