Britvic promotes “A Healthier Everyday”
Soft drinks company Britvic has announced the launch of its new sustainable business programme: “A Healthier Everyday.”
The programme aims to build on the brand’s commitment to help consumers make healthier choices; support the well-being of communities; and minimise its impact on the planet.
The creation of “A Healthier Everyday” follows a review by the company into how it can ensure that its sustainability programme is focused on the issues that matter most to its stakeholders, and concentrates on delivering solutions that can make a real difference.
The programme is embedded in Britvic’s broader business strategy, and is helping to deliver the company’s overarching purpose to ‘Make Life’s Everyday Moment’s More Enjoyable.’
Matt Barwell, chief marketing officer at Britvic, comments, “We have been bringing enjoyment to millions of everyday moments for over a century through our much-loved brands and we are committed to continuing to make a positive difference to the world around us – helping to make it healthier, happier, and more sustainable.
“I am particularly excited about the ‘Healthier People’ pillar of the programme. The health of our consumers is vital to us which is why we’ve long been committed to helping them make healthier choices.
“Back in the 1930s, when we were called the British Vitamin Company, our business was built on bringing an affordable source of vitamins to consumers at a time when diets lacked important nutrients, and to this day we are doing our best to help make sure our products taste great and are better for you.”