Roundup: Shelf-life

Here is your weekly roundup of shelf-life news. Next week’s roundup will focus on ingredients news. To submit an item for inclusion, please contact Michelle Maynard at michelle@bellpublishing.com.

  • Crické, a new-food brand specialising in insect-based savoury snacks has launched its product line to challenge the UK’s healthy-snack-market.
  • Kellogg’s has rebranded its entire range of cereal brands for the European market to make them instantly recognisable, in the company’s biggest redesign in its 113-year history.
  • Hot beverage brand Horlicks has launched its original malted milk drink in a pod format.
  • Food manufacturer, Matok V’Kal has launched a six-calorie solution to help boost stamina during high-endurance workouts and sports activities.

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