AB InBev rebrands as Budweiser Brewing Group UK&I
Budweiser Brewing Group UK&I has been revealed as the new name for AB InBev in the UK. The company has reaffirmed its commitment to UK & Ireland with a new president, Paula Lindenberg, the opening of a new London headquarters, and renewed ambitions for the country.
Growing by double-digits in the UK in recent years, the brewer of some of the world’s most well-known beers, including Stella Artois, Budweiser, Corona, Michelob Ultra, Bud Light, Beck’s, Bass and Boddingtons has outlined five new ambitions:
- Champion Britain’s iconic beer culture with trade-boosting programmes for the whole community, from barley farmers to pubs and retail
- Create a nation of Smart Drinkers, helping to shift social norms to embrace moderation and cut harmful drinking
- Be the UK’s most sustainable brewer as it works towards brewing with renewable electricity and locally-sourced barley
- Be one of the best places to work, promoting apprenticeships, development and diversity
- Bring more people together with great beers for every occasion by continuing to invest in premium drinks and powerful brands
Budweiser Brewing Group UK&I, which remains a proud part of AB InBev globally, will be a more recognisable name that drives awareness of the group and brings people together to achieve these far-reaching sustainable and social ambitions.
Budweiser was selected as the brewer’s most famous global brand, demonstrating the ambitions of the business and its people: Budweiser will soon be brewed using 100% British barley and 100% renewable electricity from UK solar power, giving the classic American brand a special stake in the UK. Through the Budweiser family of Bud Light and Budweiser Prohibition, UK consumers get better low and no alcohol choices, in line with the Group’s Global Smart Drinking Goals.
Paula Lindenberg, president of Budweiser Brewing Group UK&I, said: “We are a fast-paced, ambitious group that dreams big, and we have exciting plans ahead for the UK and Ireland. Through the power and recognition of the Budweiser brand, we want to open ourselves up to working with more partners to achieve our ambitions.
“We are looking forward to making a big impact in the year ahead, working towards brewing our beers with 100% renewable electricity and accelerating our progress towards 20% of our global products being no or low alcohol.”
Lindenberg joined Budweiser Brewing Group UK&I in January 2019 from the group’s Ambev business in Brazil where she was the vice president of marketing.