Clever packaging drives frozen seafood sales in Spain

Sealed Air’s vacuum packaging for seafood in Spanish supermarkets and hypermarkets has proved a huge success for Globalimar, the fish and seafood processor.

Responding to consumers’ need for small and more convenient packages, exceptional presentation and strong visual impact, the packaging has set a new trend within food retail in Spain while Globalimar won the Wabel Frozen Summit Congress prize for frozen fish.

Sealed Air proposed the Cryovac VST tray skin. It uses a soft vacuum, which does not distort the tray support and offers a balance between cost and quality, ensuring shelf life of the product and a reduction in retail shrinkage due to the strong oxygen barrier properties of the top-film.

The in-store appearance has been transformed. Globalimar’s packaging allows the consumer to inspect the food before purchasing – a feature which is proving popular because it builds consumer trust. Coupled with a branded cardboard sleeve the solution is market-ready for retail ready frozen fish and seafood packaging.

The range was launched in time for Christmas, enabling retailers to take advantage of seasonal sales. With shelf lives significantly extended and shrinkage reduced, sales continued into spring when the Aligator brand really started to take off, out-stripping competitor products and enabling Globalimar to command a superior price point.

Almost 90 percent of the population of Spain eats fish at least once a week and although fresh products dominate Spanish sales, frozen fish accounts for c.20% of volume. And the market is evolving – the category share of supermarkets and hypermarkets has increased and now accounts for 67.3% of total frozen fish volume sales.

Globalimar and Sealed Air continue to work together to develop extensions to additional ranges and for sustainability improvements.

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