Chaucer Foods rebrands to increase product range and widen NPD

Chaucer Foods, best known for its production of freeze-dried fruits and baked croutons, has rebranded to support its new vision and business focus.

The change will enable the company to increase its range of ingredients, products and solutions that create real value for its customers, by helping them to solve problems and realise opportunities in their market place.

Scott Jacobson, CEO Chaucer consumer, said: “Our customers are under increasing pressure to innovate, to offer new eating experiences, in new formats, whilst at the same time improving nutrition and controlling costs. It’s a tall order!

“But freeze-dried fruit and vegetables, which retain their original nutrients, flavour and colour, and innovative, indulgent baked ingredients, can make an immediate positive impact on that challenge.

“Most importantly our experienced commercial and NPD teams are working far more closely with our customers than ever before, and at an earlier stage in the NPD cycle, to develop tailor-made solutions which can create real value for their business. Coupled with that we have extended our standard range of products, offering many more options to help solve our customers’ challenges.

“Our new brand identity will help us to present our new vision and focus coherently and consistently, to all our audiences, across the globe.”

The new Chaucer website is packed full of useful content for food manufacturing businesses’ NPD teams.

As well as details of over 75 different freeze-dried and baked ingredients, it contains information on food trends, organised by market sector and recipe ideas.

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