NEW PRODUCTS: In search of the perfect apple
Eager fruit juice was founded by Ed Rigg in June 2005 targeting the 18-35 year old market via a network of bars, clubs and pubs. T
Today the brand is selling to 150 on-trade establishments around the UK, a number that is constantly growing. The ethos behind Eager fruit juice is to produce an alternative, original, fun and humorous brand that incorporates all the goodness and quality needed for today’s competitive juice market which is currently worth £1.4 billion per annum.
The Eager juice range is not from concentrate (NFC) pure juice. The 100% natural fruit juices are specifically sourced from around the world and imported to the UK, where they are gently pasteurised and simply packaged in bright
colours to give excellent ‘stand out’ on bar shelves. Eager follows a simple philosophy of good quality fruit juices with simple but appropriate packaging that is designed to create maximum interest, quality and impact.
With short life juices prone to wastage, Eager has produced a selection of high quality natural juices that has the taste of a short life juice but with one year shelf life properties, suitable for ambient temperature storage.
“Eager Apple Juice was born from a desire to recreate the crisp, clean taste of the vodka and apple that I discovered in Eastern Europe. When I got back home all I tasted was sweet apple when what I craved was tart. And so my search for the perfect apple juice began, said Ed Rigg, founder of Eager Fruit Juice.