Vivera Foodgroup focuses entirely on plant-based market

Vivera Foodgroup focuses entirely on plant-based market

Following the sale of its meat company Enkco, Vivera Foodgroup is now focusing on the meatless market with its remaining plant-based companies Vivera, Culifrost and Dutch Tofu Company.

The group has strong ambitions and is aiming for large-scale investments to expand production capacity and product range.

Willem van Weede, CEO of Vivera Foodgroup said: “We are one of the first companies in the world’s meat industry to say a final goodbye to meat. From now on we are only focusing on plant-based foods which are really conquering the world. More and more consumers are discovering that plant-based products can be just as tasty as real meat and have many benefits for personal health, environmental impact and animal welfare. As a result of the sale of our meat activities we think we can boost Vivera’s rapid international growth further.”

With a production of more than one million plant-based products per week and continuing product development, Vivera is responding to the growing interest of consumers in healthier and more sustainable food.

Following the development of the first commercially available vegan steak in 2018, Vivera has sold over 1 million items have been sold through supermarket chain Tesco in the UK. In addition, Vivera has recently launched successful products such as Pulled Veggie, Shawarma Kebab and Veggie Quarter Pounder.

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