Vitosa stevia receives FEMA GRAS approval as natural flavour

Stevia plant

The Flavor Extracts Manufacturers Association (FEMA) has issued GRAS approval (generally recognised as safe) for Vitosa natural flavours, a new line of stevia products from HB Natural Ingredients.

Vitosa natural flavours are designed to provide unique flavour modification properties that can be used to impart, enhance or modify the flavour profile of a wide range of food and beverage and pharmaceutical applications. The result of patent-pending technological innovation, Vitosa natural flavours are manufactured by natural ingredients producer HB Natural Ingredients, a subsidiary of BGG World.

Vitosa has a broad range of product applications including carbonated soft drinks, juices, energy and sports drinks, flavoured water, dairy products, cookies and candies. Vitosa natural flavours are synergistic with a wide range of natural sugars and high-intensity sweetener sugar-reduced and sugar-free food and beverage products. They improve the overall sensory performance of natural and artificial high-intensity sweeteners by increasing the sweetening power up to 50% in added sugar water at the authorised doses, which provides full-bodied mouthfeel and improved flavour and aroma. Vitosa is also synergistic with low-calorie and slow release carbohydrate sweeteners and rare sugars.

HB Natural Ingredients has introduced three distinctive Vitosa products to maximise formulation and marketing positioning options: Active, Delight and Match.

“Our range of Vitosa natural flavours give flavourists dynamic new capabilities to optimise the flavour and taste profile of their formulations while providing cost savings compared to existing options,” explained Dr. Varuzhan Abelyan, co-chairman and chief of science & technology.

“With Vitosa, it’s now possible to develop a much broader range of great tasting natural flavour systems and reduced and sugar-free product development solutions that deliver great taste while also reducing calories,” he added.

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