Kells creates reduced sugar cake mix range

Kells has reformulated its cake mixes to conform to Public Health England’s (PHE) targets for manufacturers to reduce sugar by 20% across items sold.

Items in Kells’ range that comply are:

  • Kells Crème Cake Blend
  • Kells Coffee Crème Cake Blend
  • Kells Lemon Flavour Crème Cake Blend
  • Kells Elderflower Flavour Crème Cake Blend
  • Kells Raspberry and Cream Flavour Crème Cake Blend

When made to the recommended recipe, all the above blends produce cakes that have less than 27.9% sugar in the final bake, meeting the PHE target of 20% reduction. The mixes also have no artificial sweeteners, and the bakes maintain structure and flavour.

In addition to the above, Kells has recently launched its new lower sugar Plain Crème Cake blend. With more flavours due to be added, this mix has 13.8% sugar, making it 43% less than the standard Crème Cake Blend. This allows bakers to decorate the cakes as they would do usually, without compromise and still have 30% reduction in sugar, in comparison to a standard equivalent cake.

Kells also offers bespoke blends, which can be based on a customer recipe, but using Kells’ technologies to achieve the required sugar reduction.

Managing director of Kells, Robert Mosse said: “Across the industry, there is a growing trend to reduce sugar following PHE targets that were set in 2016. From this we are seeing numerous food manufacturers making changes to their food and drink products. This is why it’s so important for us to make blends that meet PHE standards, but that still look and taste great. With our expertise in innovation, we are always happy to help our customers on their bespoke needs, which also includes our reduced sugar range.”

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