Coca-Cola introduces KeelClip packaging for multipack cans
Coca-Cola will begin rolling out the KeelClip, an innovative, minimalist paperboard packaging solution for its multipack cans across Europe, replacing the need for plastic wrap.
In total, Coca-Cola HBC will invest €15 million in KeelClip and will begin the roll-out in Ireland and Poland early next year, followed by Austria, Italy, Switzerland and Romania in 2020. All of Coca-Cola HBC’s European Union markets will have KeelClip by the end of 2021. This will save 2,000 tonnes of plastic and 3,000 tonnes of CO2 annually. The KeelClip will be used on all can multi-packs of up to eight cans, larger can multi packs will be bound by a carton pack.
Coca-Cola European Partners committed in October 2019 to removing all unnecessary or hard to recycle plastic from its portfolio, avoiding the use of more than 11,000 tonnes of virgin plastic a year across the countries where it operates.
Marcel Martin, group supply chain director, Coca-Cola HBC said: “KeelClip is our latest investment in innovative, sustainable packaging solutions. Alongside the four water brands we introduced this year in 100% recycled PET bottles, the increased use of recycled PET and continued lightweighting across the portfolio, KeelClip is another demonstration of our commitment to delivering our World Without Waste goals.”
Joe Franses, vice president, sustainability at Coca-Cola European Partners said: “Innovation is a key principle of our sustainable packaging work and the application of this fully recyclable paperboard KeelClip, which comprises a top board that the cans clip into and a central cardboard ‘keel’ – similar to a ship’s keel – that stabilises the pack, is another example of how we are delivering on our commitment to remove all unnecessary and hard to recycle single-use plastic from our products.”
Coca-Cola and its bottling partners Coca-Cola HBC and Coca-Cola European Partners have worked closely with Graphic Packaging International – developer of the KeelClip technology – to bring this sustainable packaging solution to market. This new type of packaging not only replaces the plastic wrap, but also minimises the amount of paper/card required.
Steve Gould, Graphic Packaging International’s new product development and marketing director, beverage division, Europe said: “The KeelClip technology is effective for can multi-packs of various diameters and heights. This means that we can provide a safe, effective package with no need for secondary plastic. When businesses such Coca-Cola HBC and Coca-Cola European Partners invest in these technologies, we can really make a difference to the way we package goods and drive the industry to continue to change too.”