Soreen study reveals biscuits, crisps and chocolate bars as firm favourites for children’s snacking

A study of children aged between 4 and 11, conducted by UK malt loaf snack company Soreen, has revealed that the average youngster will enjoy four snacks a day.

Between 10am and 11am proved to be the most popular snacking hour, with 42% snacking between these times, as well as another peak occurring in appetite between the hours of 2pm and 4pm – the after school slump.

It also emerged that 56% of parents worry about what snacks to feed their kids, with 56% turning to biscuits to keep their children satisfied, while 52% usually hand over a packet of crisps.

Despite nearly half of children nibbling on an apple to keep hunger at bay, parents also admitted their youngsters are more likely to enjoy a chocolate bar.

Mark Simester, managing director of Soreen said: “Our research has shown that snacking is part of children’s daily routine. However, due to the volume of snacks consumed daily and weekly, it’s so important to choose the right snacks in order to fuel children throughout the day and give them an energy boost at that crucial after school time.

“We know children love the taste of biscuits and crisps, but these foods don’t necessarily have the right nutritional balance, satisfy their hunger or act as fuel, like other healthy and tasty snacks can, to keep little ones going.

“With school, homework, clubs and weekly activities, it’s important children gain the right energy sources to not only keep them going physically, but to give them the brain power they need throughout the school day.”

The study also found that 47% are concerned about their children’s snacking habits in general, with more than half of these worrying it’s not healthy. A further 46% of cautious parents are afraid their child eats too much, while four in 10 think little ones might not be getting the right nutritional balance.

It also emerged that 19% believe their child will snack more on weekdays during school time compared to the weekends; with almost four in 10 saying the moment their children come home from school is typically the moment they want to curb their appetite.

In a bid to stave off hunger on the go, the average parent will reportedly carry two snacks wherever they go. However this is causing parents to spend £46 a month on snacks alone – with one in 20 spending more than £100 every month. As a result, more than half of parents worry about the amount they spend on children’s snacks.

The study also found a fifth would describe their child as a ‘grazer’, but 42% reckon their youngsters are just as likely to snack as they are to eat three square meals a day. A further three in 10 admitted – if given the choice – their youngster would much rather have an unhealthy snack, like crisps or biscuits, over a healthy one. This leads to 48% picking tasty snacks that they know their kids will enjoy, but 52% still choose foods based on how healthy they are.

Three in 10 parents reportedly look for something which will give kids the energy they need, and a fifth are driven by whether the snack is allowed in school lunchboxes.

Simester added: “It’s difficult when all kids want is something tasty to eat, but you – as a parent – want them to eat something healthy.

“However, there are snacks, such as Soreen Lunchbox Loaves, available that offer that healthy balance, as well as being a tasty treat that kids will love and school compliant, to provide the perfect solution for children’s snacking requirements.

“For example, by swapping a standard cake bar for a Soreen Lunchbox Loaf can cut a child’s sugar intake by 50%, as well as having over 70% less fat than the average cake bar.

“Soreen Lunchbox Loaves also come in multiple flavours including, malt, strawberry, banana and apple, making for not only a healthier swap but a super tasty treat-like snack, which is why they are such a big hit with children and families.”

According to the study, the top 20 snacks kids enjoy the most are:

1. A biscuit

2. A bag of crisps

3. A chocolate bar

4. An apple

5. A banana

6. A cookie

7. A yoghurt

8. A handful of grapes

9. A cake bar

10. Cake

11. A handful of strawberries

12. A fun size bag of sweets

13. A cereal bar

14. A slice of toast

15. A muffin

16. A piece of cheese

17. A handful of raspberries

18. A handful of popcorn

19. A bowl of cereal

20. A cracker

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