Impossible Foods’ UK expansion marks international debut of Impossible ‘Chicken’ Nuggets

Impossible Foods’ UK expansion marks international debut of Impossible 'Chicken' Nuggets

Impossible Foods’ expansion to the UK marks the international debut of Impossible “Chicken” Nuggets outside of the U.S. Image: Impossible Foods

California-based Impossible Foods is making its European debut in the United Kingdom with the launch of two of its latest products — Impossible “Chicken” Nuggets Made From Plants and Impossible Sausage Patties Made From Plants.

Both products are already available at restaurants across the country.

“The UK has a unique and unrivalled chicken shop culture that we’re confident our nuggets will compete in because first and foremost they taste better, and they’re also better for you and better for the planet,” said Peter McGuinness, CEO of Impossible Foods. “And there’s more to come — later this year we’ll be expanding to supermarkets and rolling out additional products. We can’t wait for our friends and fans in the UK to finally taste our products.”

Impossible “Chicken” Nuggets first launched in the U.S. late last year, and quickly became one of the company’s top-selling products, and the fastest-growing brand of plant-based chicken nuggets in the category. Impossible Foods’ expansion to the UK marks the international debut of Impossible “Chicken” Nuggets outside of the U.S.

This is the fourth new market the company has expanded to in nine months, following the launch of its flagship Impossible Burger in Australia, New Zealand, and the United Arab Emirates last fall. The company plans to launch its full product portfolio in the UK, including products containing heme (soy leghemoglobin) — a key ingredient in the Impossible Burger and other Impossible products — at a later date.

Impossible products will be available in thousands of restaurants and foodservice establishments in the UK within a year, starting with more than 300 this month. The Impossible dishes will appear exclusively on the menus of select restaurants and chicken shops, including Chicken Cottage, Halo Burger, Le Bab, MEATliquor, Patty&Bun and others.

Later this month, Impossible products will launch at more than 250 Hungry Horse pubs owned by Greene King.

“At Hungry Horse, we’re big on getting together, and our customers come to us for the generous and unique food creations in a ‘home away from home’ environment,” said Robert Calderbank, business unit director for Hungry Horse. “We’re so excited to bring the Impossible ‘Chicken’ Nuggets to our pubs and really believe these will deliver on that promise, tantalising the taste buds of our customers across the country, we can’t wait!”

 

Related content

Leave a reply

Food and Drink Technology