AB InBev invests €31 million to expand no-alcohol beer production
AB InBev has made a €31 million technology upgrade at its Belgian breweries in Sint-Pieters-Leeuw, Hoegaarden and Leuven, which include investments to expand its no- and low-alcohol brewing capabilities.
According to the company, no-alcohol beers offer consumers more choices for moderation and responsible consumption — what it calls “Smart Drinking.” Worldwide, no-alcohol beer is one of the industry’s fastest-growing beer categories, and AB InBev is meeting consumer demand with a portfolio of 30 brands available in 42 countries.
The investment will help expand our no-alcohol beer portfolio, it also improved bottling capabilities and optimised a new de-alcoholising system used to make Corona Cero, a version of classic Mexican lager that debuted in 10 European markets last year.
Corona Cero is one of seven no-alcohol beers brewed by AB InBev in Belgium, including options from iconic local brands like Hoegaarden and Leffe. Many of the no-alcohol brewing techniques used by AB InBev’s brewers were also developed in Belgium at a Global Innovation and Technology Center (GITEC) in Leuven.
“The no-alcohol beers of today are much different from what was available years ago,” said David De Schutter, global vice president, GITEC. “The innovative methods and technology developed by our brewers and researchers are creating the next generation of refreshing, great tasting, no-alcohol beers for people to enjoy on any occasion.”