Lyle’s Golden Syrup undergoes first rebrand since 1883

Lyle’s Golden Syrup has announced its first true rebrand since 1883, rolling out across the UK this month.

The new design will unify the Lyle’s product range with fresh new branding and a contemporary logo, still based on a lion, marking the first full logo change and redesign for Lyle’s since its inception in the 19th century.

First introduced by Scottish businessman Abraham Lyle, the syrup proved a runaway success, with families charmed by its outward spirit of enjoyment and indulgence, a welcome contrast to the buttoned-up times of Victorian England

Now, over 150 years later, the beloved green and golden branding has been revitalised for the modern UK family. The move will refresh the brand’s legacy to appeal to a 21st century audience, re-establishing Lyle’s as the great value, everyday hero of the family breakfast table and baking cupboard.

Lyle’s Golden Syrup has been a staple of many family and professional kitchens since its inception. It has proved a delicious and time-honoured addition to many breakfast foods such as pancakes, porridge and toast, while it features in many classic and simple baking recipes including flapjacks, rocky road and sponge puddings.

The rebrand will take place across the full product range, excluding the classic Lyle’s Golden Syrup tin, which will retain its heritage packaging featuring a 19th century illustration of a golden lion.

The iconic green tin and golden lion logo holds the Guinness World Record for the world’s oldest unchanged brand packaging, having remained essentially identical since 1883.

Rollout of the updated branding begins this month and will continue throughout 2024 across retail and food service packs, including full sized bottles, breakfast bottles, dessert toppings and golden syrup portions.

James Whiteley, brand director for Lyle’s Golden Syrup, said: “We’re excited to unveil a fresh redesign for the Lyle’s Golden Syrup brand. For a century and a half, Lyle’s has added flavour and fun to the breakfast table and in foods that the whole family love, bringing a delicious dose of absolutely golden magic to any moment.

“While we’ll continue to honour our original branding with the heritage tin, consumers need to see brands moving with the times and meeting their current needs. Our fresh, contemporary design brings Lyle’s into the modern day, appealing to the everyday British household while still feeling nostalgic and authentically Lyle’s.

“We’re confident that the fresh new design will make it easier for consumers to discover Lyle’s as an affordable, everyday treat, while re-establishing the brand as the go-to syrup brand for the modern UK family, featuring the same delicious taste that makes you feel Absolutely Golden.”


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