Kingsland Drinks and Vinca forge partnership to fuel RTD boom
Kingsland Drinks, a leading supplier of wines and spirits, has announced a significant strategic partnership with Vinca, a dynamic challenger brand specialising in organic Sicilian wines in can format.
This collaboration is designed to provide the necessary production capacity and scale to support Vinca’s rapid domestic and international growth.
Vinca, which launched four years ago with a mission to offer a sustainable, organic alternative to traditional glass wine bottles, has seen demand for its products climb steadily.
The brand’s popular range — featuring organic red, white, and rosé wines in 187ml cans, alongside sparkling options in 200ml cans — is now stocked by over 100 retailers and numerous hospitality venues. Their wines have also secured listings across major travel sectors, including flights, cruise ships, train lines, and large-scale stadiums, earning the brand a notable collection of industry awards.
Anticipating substantial growth through 2025 and a major expansion push in 2026, Vinca, founded by Zak Walters, Jack Green, and Charlie Vass, sought a production partner with advanced, high-speed machinery and the requisite capability to manage their ambitious trajectory.
Kingsland Drinks delivered the perfect solution. The partnership is now fully operational, leveraging Kingsland’s significant investment in its Salford facility to propel Vinca into its next phase of dynamic growth.
Eileen Hay, contract pack business account manager at Kingsland Drinks, highlighted the synergy of the partnership: “Vinca has truly made its mark on the canned wine sector, and we are thrilled to be on the growth journey with them. Over the last few years, we have invested heavily in our high-speed canning line as we recognise this sector is ripe for growth, perfectly aligning with modern consumer lifestyle and socialising trends.”
Kingsland’s initial £1.2 million investment in 2020 expanded its canning capabilities, providing capacity to produce 26 million cans per year across formats including 150ml, 187ml, 200ml, 250ml, and 330ml. Hay confirmed that further investment is slated for 2026 and beyond, which will increase both capacity and capability even further.
“As consumers dive deeper into the sector, they’re recognising the benefits: convenience, recyclability, and the sustainability canned drinks bring, whether wine, spirits and mixers, cocktails or non-alcoholic alternatives,” Hay added.
For Vinca’s co-founder Zak Walters, the partnership hinged on a deep understanding of the brand’s ethos. “We’ve got a strong working relationship with the Kingsland Drinks team who have really got under the skin of our brand,” said Walters. “They’ve demonstrated they can fully support our future plans, NPD, and capacity requirements. We were blown away with their facilities, capabilities, and scale.”
Vinca is committed to using 100% recyclable materials, and their drive to shake up the wine industry is now underpinned by Kingsland’s production power.
In a further move supporting the growing canned format, Kingsland Drinks has also partnered with MM Packaging to develop a fully enclosed, FSC-certified carton board format designed as a secure transit pack and an effective on-shelf solution for both canned wines and ready-to-drink cocktails.
Jo Taylorson, head of marketing and product management at Kingsland Drinks, concluded: “Partnerships such as those with Vinca and MM Packaging are in our sweet spot. For brands looking to scale, finding the right strategic partner is key. Our infrastructure is perfectly placed to support brands across wine, spirits, RTDs, and non-alcohol products during periods of aggressive expansion and growth.”
