Refreshed design

UK brewer Molson Coors is launching a full brand redesign of its original and cherry flavoured Carling British Ciders to boost the range’s position as a premium, modern cider.

In research, consumers perceived the new look as being more premium, modern, distinctive and refreshing, and, importantly, found that they are more likely to purchase the cider as a result.

Jim Shearer, Carling brand director at Molson Coors, says, “The redesign of Carling British Cider brings the trust and familiarity of Carling and mixes it with a contemporary and dynamic premium cider. We look forward to continuing to bring new thinking to the cider market, which we believe offers a superb opportunity for growth.”

As part of the redesign, the cider’s identity has been redrawn to resemble the shape of an apple, reflecting the drink’s 65 per cent apple juice content.