Good Whey to go
European whey manufacturer Volac has launched its own range of branded products.
Trading under The Good Whey Company, Volac says it will be expanding understanding of the role of dietary protein in the maintenance of a lean body mass, and how this can help to maintain an active lifestyle.
“Our consumer understanding is based on extensive research and on 15 years’ experience in the active nutrition market as a leading European supplier,” says Mark Neville, head of lifestyle nutrition at Volac. “Coupling this with unrivalled knowledge of the genuine and wide-ranging health benefits offered by whey protein, puts Volac in a great position to bring these attributes to a much wider audience, beyond the sports nutrition category.”
