Carlsberg
Carlsberg reveals Fibre Bottle trial
The pilot is vital to accelerate Carlsberg’s ambition of making the beer bottle a commercial reality.
Generation 2.0 Fibre Bottle will be sampled to 8,000 consumers in Western Europe
Carlsberg’s vision for the Fibre Bottle is to provide consumers with a low-carbon alternative to traditional beer bottles and cans.
Rising costs should prompt beverage companies to rethink packaging
According to a new Rabobank report, alternative packaging materials offer an opportunity for beverage companies – particularly in wine – to explore cost savings while simultaneously reducing their greenhouse gas emissions.
Brewing nicely
Alcohol-free brews continued the positive trajectory of recent years, growing by 11%, according to Carlsberg.