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brand loyalty

These are all the posts that have been tagged with brand loyalty.

That’s the spirit

Coconut flavoured rum brand Malibu has released its new ‘connected’ bottles.

New look for Schweppes

Tonic brand Schweppes is revamping its pack design by launching a bold new look to showcase its premium credentials to adult consumers.

Summit hears latest dairy trends

Day part targeting, in which brands pitch products for consumption at particular times of the day, and high protein products are two of the key trends currently making a major impact on the dairy sector, reports Canadean.

Packaging trends predicted

Mintel has announced six key trends set to impact global packaging markets in 2016, including implications for both consumers and brands.

Pimm’s remains top summer drink

Over a third of UK consumers have named Pimm’s as the beverage they are most likely to drink during the summer months, according to research conducted by Instantly.

Vertical doy zip bagger

Bosch Packaging Technology’s new SVE 2520 DZ is said to be the fastest vertical bagger with doy zip functionality currently on the market

Cultural awareness the key to success (and failure)

HSBC has run a ‘local knowledge’ campaign for years and years – highlighting the importance of cultural awareness when taking business ventures overseas – yet it seems the message still isn’t getting through to some major businesses; not least Tesco, which recently found out the hard way that a successful operation in one country doesn’t […]

June 2011

Rising to the risk management challenge With allergen issues responsible for 60 per cent of all supermarket recalls, proper management is vital. Adjusting to new legislation Joy Hardings explores the complex key provisions of EU regulation 1334/2008. Closing the deal Closures play a large role in building brand loyalty, says Chris Ramsey, innovation manager at […]